Out-of-home advertising is the oldest format of advertising in existence. For consumers, it creates top of mind awareness in an environment where they spend 70% of their waking hours; outside. The out of home format is ever-present and creatively versatile. It offers advertiser the unique opportunity to reach their audience wherever they work, shop, travel and play which puts your ad closest to the point of purchase.OOH strengthens bonds between brands and consumers to improve targeting and ROI analysis to stay ahead of where consumers are heading. In addition, OOH amplifies other media in an integrated way; driving mobile, social and digital ads. It offers the ability to target a specific audience based on factors such as location, demographic, day-part and behavior.OOH offers mass audience reach and placement based engagement. Arguably one of the best parts? OOH can’t be blocked, skipped or viewed by bots. It is always on. OOH advertising drives awareness and brand affinity.
Contrary to some beliefs, OOH is a highly effective media in which about 7 out of 10 OOH ads promote local businesses. Meaning, this medium is budget efficient for local clients as well as national advertisers.
Certain factors play a part in costs, such as the location of the billboard, the length of campaign term, and the format.For example, some billboards in prime locations will cost more, because you are reaching a larger audience of consumers.Typically speaking, the longer the campaign duration is, the more cost efficient it becomes. The format, digital vs. static, will vary when you factor in that a traditional static billboard carries a price associated with producing and installing a vinyl.
Being a small business ourselves, GreenSigns likes to work with our clients to meet their budgetary needs. Our end game is to help you help your business.
According to the OAAA, for every $1 spent on an OOH ad, approximately $2.80 in sales is generated compared to $2.43 for TV and $2.41 for print.
Choose which location or locations you are interested in advertising on and give us a call! We will guide you through the buying process by asking questions such as:What are your advertising goals? Who is your target audience?What is your advertising budget? If you don’t know the answers, that is ok! We we will up come up with a consultative plan to help get you started.We even offer creative services to help design your advertisement. It’s that simple.