Chicago, Illinois – Digital GreenSigns Chicago today tested a new initiative to distribute AMBER AlertsTM on its digital billboards as part of an effort from the Outdoor Advertising Association of America (OAAA) to aid in the recovery of abducted children. OAAA is partnering with the National Center for Missing & Exploited Children (NCMEC) as a secondary AMBER Alert distributor. The Alerts will be displayed on digital billboards in markets across the United States, including Chicago.
“Digital billboards are on the cutting edge of outdoor advertising technology and are uniquely suited to purposes like AMBER Alerts,” said Nancy Fletcher, OAAA’s president and CEO. “We are proud to partner with GreenSigns and NCMEC to use this valuable technology to support this vital cause.”
The new initiative enhances the overall goal of the AMBER Alert program – to notify as many people as possible about a recent child abduction, and to provide information which can help in the search for the abducted child, suspected abductor, and/or suspected vehicle and in the safe return of the child. AMBER Alerts are currently distributed to the more than 3000 digital billboards nationwide, now including GreenSigns in Chicago.
“We are proud to be able to use our technology to help in this noble cause, and help the community during its hour of greatest need,” said Joseph Mancino, GreenSigns Chief Executive Oficer, “We never want to have to use this system, but if there is a local alert, we’re ready.”
The AMBER Alert Program, operated by the U.S. Department of Justice, was founded in 1997 and named in honor of Amber Hagerman, a 9-year-old who was abducted and murdered in Arlington, TX in 1996. Since the program’s inception, AMBER Alerts have been credited with the successful recovery of more than 393 children.
“The success of the AMBER Alert program is directly related to people’s willingness to get involved, which is invaluable,” said John Kelly, Chairman of NCMEC’s Board of Directors. “OAAA’s digital technology will allow thousands more to join the search and aid in the rescue and recovery of these children.”
For more information about the Outdoor Advertising AMBER Alert program, contact or OAAA at (202) 833-5566.
# # # GreenSigns is a new and innovative out of home advertising company in Chicago. GreenSigns operates Chicago’s first all-digital billboard network with locations in the city’s top neighborhoods. We also operate some of the markets most desirable landmark static sign locations throughout downtown Chicago. With advanced demographic search tools and block-by-block knowledge of Chicago the advertiser’s message reaches their exact target. We don’t sell billboards, we sell audience.
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