New Director of Marketing and Engagement

Veteran Marketing and Creative Executive Picked to Oversee Marketing Corporate Wide
– Chicago IL May 5, 2014 — Digital GreenSigns today announced it has named Tony Alwin, a senior out of home executive with extensive marketing, branding and creative experience to the post of Director of Marketing and Engagement reporting to GreenSigns CEO Joseph Mancino.
GreenSigns stated Alwin will be responsible for overall brand management, advertising, creative, and digital strategy positioning. He will join GreenSigns effective May 21st.
Alwin comes to GreenSigns with a long history in the Out of Home industry, most recently as Senior Vice President of Marketing, Creative and Public Affairs for Clear Channel Outdoor. Clear Channel is one of the world’s largest Out Of Home companies.
At Clear Channel Alwin managed 38 U.S. creative departments including technology, resources, training, budgets & communication. He directed corporate public relations, corporate social responsibility programs and green initiatives. He also initiated all social media programs and managed the company’s web presence.
“Tony has lived and breathed the out of home industry his entire career, holding leadership positions along the way,” said GreenSigns CEO Joseph Mancino. “The Out of Home industry is going through a transformation as digital technology driven initiatives reach our industry, and Tony is going to be a key part of our strategy as we grow. I am thrilled to add Tony to our executive leadership team to help us bring our product to the market in new and efficient ways.” Prior to Clear Channel, Alwin worked for Eller Media were he helped merge the creative and marketing departments of Eller Media and Universal Outdoor during their consolidation. He has also chaired the Outdoor Advertising Association of America’s Creative Committee, and served as OBIE Awards Judge on multiple occasions.
“GreenSigns is a brand new digital outdoor advertising company, not a traditional billboard company trying to retrofit how it does business,” said Alwin. “The real exciting part is that GreenSigns is positioned to take advantage of the latest digital innovations in buying, planning, and executing out of home advertising from the ground floor up. Engagement is in GreenSigns DNA.”
GreenSigns based in Chicago operates Chicago’s first fully digital Chicago outdoor network in the downtown market as well the surrounding expressway system. GreenSigns operates utilizing best management practices in sustainability for operations, sales, and development. Additional information about GreenSigns is available at www.greensignschicago.com.
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CORI PIERSON
[email protected] or 312-624-8550

2017-06-08T20:27:24+00:00By |news page|0 Comments

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